Web Strategies: Beyond Tupperware

The Challenge

At the tail end of it’s new name launch, an information technology consulting firm faced a decision – wither keep the current website that didn’t reflect the new image or name or throw the new brochure up on the web. At least things would match. After several months, though, the realization that the “brochureware” didn’t cut it came home to roost. The site had to be re-crafted – to be at parity with all their other image and marketing activities.

What We Did

The new site had to go beyond the original launch of the company’s new name and provide the substance behind the sizzle – case histories, qualifications and the like. It also needed to be written in a language that would be meaningful to all prospects and, most importantly, afford for easy and ongoing expandability – as opportunities presented themselves to this still fairly new organization.

Working in concert, the graphic designer, marketing strategist and web developer created a new site that told the desired story in a new and effective way that was compatible with al the other marketing materials.

The Outcome

The site has been praised by employees and prospects alike. It affords infinite expandability and keeps the image going and gives the organization the opportunity to compete on a variety of fronts.