As director of communications for the Chicago-area American Red Cross from 1989 to 1993, Randi headed up a very aggressive media relations campaign, emphasizing a one-voice approach. The result: Extremely positive press coverage on topics ranging from local, national and international disasters, the Gulf War, fund raising, child abuse, safety and health education - in over 7,000 interviews with local and national media. She was also the organization’s official representative at public hearings and town meetings. As well, Randi created an award-winning magazine with a circulation of over 30,000. This publication served as a sophisticated forum about Red Cross activities and issues for the donor population

A crisis communications specialist, Randi worked for the public relations firm of Hill & Knowlton in Chicago from 1986 to 1989. While at H & K, she provided counsel to clients such as Brunswick, Centel Corporation, Kraft, and Mazda. In 1988, she served as acting PR Director and chief spokesperson for USG Corporation during its successful fight against an unwanted takeover. USG’s victory came, in a large part, from the strategic approach of its media campaign.

From 1981 to 1986, Randi had her own public relations firm in Chicago, Denver and Milwaukee. Her clients included the Big Brothers/Big Sisters of Colorado, Mountain Bell, Wisconsin Small Business Development Center and USG.

As an accomplished spokesperson, Randi has given more than 11,000 media interviews including CNN, The Today Show, Chicago Tonight, Wall Street Journal, New York Times. A dynamic speaker, she has presented hundreds of seminars and speeches on topics including client service, creative thinking, customer service, marketing trends, media relations, presentations and sales training. She uses humor to punctuate her points.

From 1996 to 2001, Randi was a contributing editor for Roundel, the magazine of the BMW Car Club of America with a circulation of over 70,000. Her bi-monthly column presented her views on business and life while discussing men, women, cars and other obsessions. She also has been a marketing columnist for The Business Ledger, a bi-weekly business publication, and Enterprising Women magazine.

Randi has held a variety of leadership positions with the Chicago Area Chapter of the National Association of Women Business Owners . She was honored as the 1998 – 99 Member of the Year for her work in developing and implementing a new program for corporate partners. She also is active in The Network of Women Entrepreneurs, Chicagoland Chamber of Commerce, Greater O’Hare Association and the North Shore Professional Women’s Association where she serves as Director of Programs.

Randi works with companies in three ways – larger, established organizations benefit from highly-individualized consulting where outcomes are accomplished based on a company’s overall business goals; emerging businesses benefit from one-on-one coaching that teach business owners what is needed to make enough noise to be heard above the competition; leadership teams and organizations benefit from entertaining and informative seminars, speaking programs and webinars.

When it comes to communications, Randi’s philosophy is very clear: it’s not only what you say . . . but how you say it . . . and when . . . and where . . . and to whom.