| 1. |
An appropriately executed
launch is most effective in breaking through the existing
clutter
and getting noticed. |
| 2. |
You only have so many at bats – with
the media and with prospects. |
| 3. |
Strategy drives creativity. |
| 4. |
Creativity doesn’t exist in a vacuum. |
| 5. |
How things look are as important as why
they’re done. |
| 6. |
The power of alliances is far more potent
than the power of one. |
| 7. |
It costs more to do things wrong and have
to do them over than to do them the right way
in the first place. |
| 8. |
Success ultimately depends on having the
answers to the hard questions. |
| 9. |
We have the responsibility to pay back helping
hands by assisting others who need it now. |
| 10. |
It’s important to walk your talk when
it comes to marketing and promotion. |
| 11. |
Savvy marketing involves making the most
of opportunities. |
| 12. |
It’s not only what you say but how
you say it . . . and when . .. and where . . . and to
whom. |
